Performance Marketing Manager - Paid Search

Company: Michael Page
Location: Los Angeles
Posted on: October 25, 2024

Job Description:

As a Performance Marketing Manager, you will develop, execute, and optimize paid media strategies across various platforms, focusing on driving customer acquisition and enhancing online presence. This role involves managing budgets, analyzing performance metrics, and collaborating with creative and analytics teams to achieve key business objectives.Client DetailsThis rapidly growing hair wellness company specializes in clean, plant-based products designed to promote hair and scalp health. Committed to sustainability, biodiversity, and corporate responsibility, the brand focuses on using thoughtfully sourced, organic ingredients to create effective wellness and beauty solutions that prioritize both people and the planet.Description

• Campaign Strategy: Develop and implement paid media strategies across Paid Search, Paid Social, Affiliates, Video, and Display networks.
• Ad Management: Oversee planning, execution, and optimization of paid media campaigns to align with marketing objectives and brand messaging.
• Performance Analysis: Monitor and analyze campaign performance metrics to derive actionable insights and optimize customer acquisition costs (CAC).
• Budget Management: Manage budgets across campaigns and channels, ensuring efficient spending to achieve desired CAC.
• Creative Collaboration: Work closely with the creative team to develop compelling ad creatives and messaging for target audiences.
• Testing and Experimentation: Implement A/B testing and other methodologies to continually improve ad performance and effectiveness.
• Trend Monitoring: Stay updated on industry trends and emerging platforms to maintain competitiveness in the digital landscape.
• Reporting: Prepare and present regular performance reports to stakeholders, highlighting key metrics and insights for future campaigns.Profile
  • Experience: Minimum of 4 years in paid media management, with proven success in either Affiliates & Paid Search or Paid Social & Video advertising.
  • Data-Driven: Strong analytical skills, proficient in tools like Google Analytics and Facebook Ads Manager, to derive insights and optimize campaign performance.
  • Creative Collaboration: A creative mindset that fosters effective collaboration with creative teams to develop engaging ad content and messaging.
  • Project Management: Exceptional project management skills, capable of planning, executing, and monitoring multiple campaigns simultaneously.
  • Adaptability: Comfortable working in a fast-paced, dynamic environment and can adapt to changing circumstances and project requirements.
  • Location Flexibility: Open to working fully remote or in a hybrid model based in Los Angeles, with the ability to participate in occasional Pacific Time meetings.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to present performance metrics and recommendations to stakeholders effectively.4o miniJob Offer
    • Remote Work Flexibility: Comfortable working in a fully remote environment or in a hybrid model with regular on-site collaboration if located in Los Angeles (Headquarters is in Chinatown, LA)
    • Unlimited PTO
    • Equity
    • Health Insurance: Medical, Dental and Vision - we cover 90% for employees and 60% for dependents
    • 401K + 3% match plan
    • Generous Paid Parental Leave
    • Summer FridaysMPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

Keywords: Michael Page, Altadena , Performance Marketing Manager - Paid Search, Advertising , Los Angeles, California